Ready, Fire, Aim – Michael Masterson
Posted by Random Chapter on March 23, 2009 in Business & Technology | ∞
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small [...]
Meatball Sundae: Is Your Marketing out of Sync? – Seth Godin
Posted by Random Chapter on March 2, 2009 in Business & Technology | ∞
Godin’s latest business handbook (after Small Is the New Big and The Dip) revisits some of his most popular marketing advice, while emphasizing that it can’t just be applied willy-nilly. In past decades, he says, companies were able to get rich by making average products for average people, but those markets have long since been [...]